Even though it might sell, hearsay is not our business.
Sticking to the hard facts is the reason people have been reading Assayad for over 66 years.
Furthermore, in the turbulent Middle East, Assayad is respected throughout the Arab world for its
objective reporting and thorough analysis. Our politics, which have never changed, are about
journalism and facts. Moreover, Assayad was the first newsweekly that had a pan-Arab audience.
Today, we inform and entertain more than 76192 Arabs from the Gulf, the Levant and North Africa.
Based in Beirut, Assayad has offices and correspondents in Riyadh, Abu Dhabi, Dubai, Cairo,
Damascus, Amman, London, and Paris.
Our editorial focuses on Arabic and International political, social, and economic news. We also
have extensive coverage on the arts, entertainment, and lifestyle trends, (cars, yachts, planes,
fashion, etc.).
Assayad is the flagship magazine of Dar Assayad, one the largest publishers in the Arab world.
Said Freiha first published Assayad in 1943, making it a key player in the struggle for Lebanon‘s
independence.
Its success stemmed from the free and satirical prose and the political and social cartoons that
filled the magazine. This searching spirit is very much alive today in the magazine.
Over the years, Assayad became a school for the new generation of post-independence
Lebanese and Arab journalists, and started playing an ever important role on the Arab political
scene.
Moustapha Ameen, Nizar Kabbani, (poet), Selim El Laouzi, Amin Malouf, Melhem Karam, Said
Akl, (poet), Nabil Khoury (Al Mostaqbal), Hisham Abu Zahr, Talal Salman, (As Safir), and many
great writers and journalists contributed to Assayad before they established their own line of business.
Today a young and energetic team of writers edit Assayad, including Raouf Chahouri, who made
Al Qabas the most successful Kuwaiti newpaper, Rafic Khoury, the renowned Lebanese columnist
and political thinker, George Trad, prominent literary critic and essayist, Oulfat Katamesh, the veteran
Egyptian political correspondent, Lima Nabil, an energetic Jordanian reporter, and many other
distinguished Arab journalists.
The first priority for Assayad editors is quality news-stories that are based on facts and not on
rumors. News that are based on facts that are enticing, entertaining, enriching and well written.
Assayad has never compromised with these essentials for a short-term gain in circulation. Assayad
is read by Arabs all over the world. As priority, the GCC market comes in terms of sale, followed by
the Levant, North Africa, and the rest of the world.
The GCC is still by far the most important market in the Arab world, and Assayad which provide
advertisers with a wide and efficient coverage has a foothold in that market that very few pan-
Arab publications can vouch for.
The quality of both our readers and editorial content makes Assayad attractive to advertisers,
who wish to associate their products with reliability, excellence, tradition and success.
Assayad provides marketers with an unmatched opportunity to gain distinguished exposure.

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Assayad is one of the most influential news magazines in the Arab World. Every week, Assayad brings to its readers throughout the world, news, analysis, editorials, and scoops. Journalistic excellence is what Assayad editors strive for. With a vast network of correspondents covering world events, and some of the best writers in th Arab world, Assayad is a leader among weeklies.

Proposed Supplements Schedule for 2010